"Full of Enthusiasm": American Buyers Captured by Italian Fashion in the 1950s
In 1951, entrepreneur Giovanni Battista Giorgini launched Italian fashion designers in the American market with parties and runway shows in his villa in Florence. Within just a few seasons, his presentations were dazzling hundreds of guests in the nearby Palazzo Pitti. His runway was seen as crucial to Italy’s boom in clothing exports, which shot up by 500% between 1950 and 1955. This exhibition of vintage photos traces this remarkable and little-known story.
Barbara Faedda, Chief Curator
Co-sponsored by the Giorgini Archive, Florence
Free & open to the public.